Our Culture: Defining Who We Are
Tricolor was founded in 2007, and today we are the second largest retailer in the buy here-pay here industry in Texas. Remarkably, we are the only company whose mission is to exclusively serve the Hispanic consumer. As part of the Tricolor family, you will become part of a rapidly growing company with the vision to become the undisputed retail automotive brand for the Hispanic market. Our rapid growth provides ambitious and talented individuals like you with a premier opportunity to achieve success.
We have developed an approach around our brand message
“Con Confianza, Con Tricolor”.
So what does this mean?
Simply, it means that we aspire to earn the trust of our customer, and to make trust the foundation of our relationship. This truly sets us apart. Building that trust is the outcome of delivering to our consumer what no other companies in our business have delivered—high quality, sound, and reliable vehicles with financing designed to meet their specific needs. Coupled with a commitment to exceptional customer service in each phase of their experience—sales, underwriting , financing, and customer service.
We endeavor to become the premium brand and undisputed choice of the Hispanic consumer looking to purchase a vehicle. We are absolutely committed to delivering a superior quality product and overall consumer experience which sets the standard for our industry and exceeds the expectations of our customers. We want to be big and stay small. We accomplish our objectives by focusing on constantly improving our processes and executing them with energy and innovation, while maintaining integrity as a priority.
We believe there are three fundamentals which form our Company’s culture:
- Passion.We have a unique opportunity to build a special brand. There are no companies with our vision to provide our consumers with the highest quality vehicle that will perform with dependability and reliability. Similarly, we are distinctive in our desire to earn our customer’s trust. It’s an aspiration that is not only challenging, but exciting. Our continued success will depend on your ability to passionately deliver the most positive customer experience possible.
- Integrity.In order to sustain our brand, we must be committed to integrity in all of our interactions. Integrity means honoring our customer by upholding the highest standards of courtesy and respect, which further distinguishes our approach. As the Company continues to scale, our commitment to integrity must be maintained at a personal level. So it’s our goal that as we grow big, we also stay small.
- Commitment.Tricolor takes a process-oriented approach to its business. We believe that through a focus on executing our processes, the results will follow. We are always looking for ways to optimize these processes; consequently, continuous improvement must characterize our selling strategy. Across all of the Company’s processes—vehicle acquisition, reconditioning, marketing, sales, financing, and customer service—is a focus on the customer experience.